I saw an interesting link to a story about RFID’s (Radio Frequency Identification) in a technical newsletter that I received today from silicon.com. The story was about a public consultation that the European Commission (EC) are to carry out, about how us (the public) feel about RFID’s and their uses.
The use of RFID’s are becoming more and more widespread as manufacturers, organisations and governments recognise their potential for tracking everything from what we buy in supermarkets and checking the validity of your transport season ticket, to the verifying the information contained in/on your Identity Card.
So having tracked through the Silicon.com email newsletter to the final article and read about the EC public survey, I scrolled up a down through the article but could not find any link to a survey!
So, what next? So I entered the words public enquiry into RFID in to the search line of Google which returned some 231,000 search results, surely there must be a link here!. As I reached the end of the second page (20+ search result links) I could not believe that none of the organisations (including Infoworld and Networkworld), could be bothered to insert a link into their version of the story so that I could at least go and look at the survey.
Next stop, the EC home page, surely I should be able to find a link here, at least the EC seems to be taking the subject seriously! It’s quite a while since I last looked at this home page – the last time was when the EU Constitution was being discussed, but that’s another post! – and it seems to have grown in size. So, where to look/click? First hit and I am successful! It takes me right to the Europe’s Information Society Page and there was the a link relating to the survey I was looking for.
Why this long post? Well I hate wasting time, and surely if mainstream media / news companies want to report news items that also help the reader and at the same time want to build up some kind of rapport / trust (return site visits for example) with their readership, then perhaps they want to improve what they put in their stories!
Although I did managed in the end to get to the correct RFID survey page from Europe’s Information Society Page, it was a tortuous route (click on | More | for access to the direct link), perhaps that’s something the EC web site designers need to work on.
So, now to the RFID Survey, more to post on that I am sure…
Tags: RFID, EC, EU Constitution, Media, Google
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