50 years old and still going strong. The typeface Helvetica was created by Max Miedinger under a commission by the Haas type foundry director Eduard Hoffmann. Over the years it has become one of the most recognised and used typefaces, used by companies such as BMW, Nestle, Saab and many others.
Many similar typefaces have been designed over the years such as Arial, but Helvetica still remains very much in use today.
And now there is a movie about the typeface! Well not just about the typeface, more about typography and graphic design with the fount taking center stage. Helvetica the Movie was premiered last week at the South by Southwest Film Festival in Austin, Texas and will soon begin making a global tour.
As yet no there are no published dates for the UK screening. Zürich (understandably), Prague, Istanbul, Turkey, Berlin, Braunschweig, Saarbruecken, Germany, Paris, Oslo and Thessaloniki (you can find their screening dates here) all get a screening before the UK!
I suppose we are dependant on a minority film distributor picking it up. Maybe Channels Four or Five might pick it up.
If I hear about any dates, I’ll be sure to post them here.
Beasley's Place 